SISAR’s 85 m² Highway Billboard Boosts Netherlands Women’s Cricket Team’s Visibility Ahead of T20 World Cup Qualifier

As the excitement for the Women’s International T20 World Cup builds, SISAR has taken supporting the Netherlands Women’s Cricket Team to the next level. SISAR sponsored a massive 85 m² billboard on the A44 highway, prominently displayed on the road-facing wall of the Hilton hotel on the national highway. This initiative, launched just before the T20 World Cup Qualifier, has significantly increased the visibility of the team and highlighted SISAR’s commitment to promoting sports and community engagement.

The eye-catching billboard featured an inspiring image of the Netherlands Women’s Cricket Team in their vigor and the strategic placement of the billboard ensured that it captured the attention of thousands of commuters and passersby daily, creating a wave of excitement and support for the team as they prepared for the international tournament.

“We are incredibly proud to support the Netherlands Women’s Cricket Team,” said Rajaraman Santhanam, CEO and Co-founder at SISAR. “For us, sport is more than just the game. Our sponsorship and the billboard initiative reflect our dedication to fostering talent, empowering women and bringing communities together through sports.”

The response from the public was overwhelmingly positive. Fans of the team and the general public alike took to social media to share their excitement, with many expressing their admiration for SISAR’s innovative approach to sponsorship.

“The support from SISAR has been phenomenal,” said Robine Rijke, one of the players of the Netherlands Women’s Cricket Team. “The billboard not only boosted our morale but also helped us connect with fans on a larger scale. In a country where cricket is a relatively small sport, this initiative by SISAR has made a significant impact. The visibility provided by the billboard introduced a large group of people to the sport, fostering a new wave of interest and enthusiasm. We are incredibly grateful for SISAR’s unwavering support and look forward to more initiatives that can continue to grow the sport in our country.

“This is not the first time SISAR has been featured on a billboard along the highway. To raise awareness and remind people about the importance of cyber security, SISAR has, in collaboration with REBL, launched monthly billboards across various cities in the Netherlands. These billboards serve as constant reminders for everyone to stay vigilant and adopt best practices in cyber security. By promoting cyber security, SISAR aims to protect individuals and businesses from the increasing threats in the digital world.

Looking ahead, SISAR plans to continue its support for the Netherlands Women’s Cricket Team and explore more innovative ways to promote sports and community engagement and empower female athletes. The successful billboard campaign on the A44 highway is just one example of how SISAR is making a difference and setting new standards in sponsorship.

For more information about SISAR’s initiatives and the Netherlands Women’s Cricket Team, please visit sisar.nl and kncb.nl